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The Three Biggest Lead Generation Mistakes Small Businesses Make... And How To Overcome Them All
DOWNLOAD THIS REPORT AND YOU WILL SEE HOW YOU CAN OVERCOME THESE THREE BIGGEST LEAD GENERATION MISTAKES! YOU WILL THEN BE ABLE TO GENERATE ALL THE LEADS YOUR BUSINESS CAN HANDLE... AND TURN YOUR BUSINESS DREAMS INTO REALITY!
Here’s what a true marketing professional will know...It’s known as the “conversion equation.”
"The key here is to make the offer so compelling that it’s literally irresistible to the prospect. In fact, you want them to be thinking to themselves that they would have to be an absolute fool to NOT take your offer."
More Leads
Let’s face it. The major hot button for most small businesses these days is the ability to generate leads. All small businesses want more leads, but few of them know how to successfully attract customers to their business.
More Conversions
We discuss 2 lead-conversion strategies… Downselling is nothing more than offering a prospect an alternative at a lower price when they decline your original offer. Less than 1% of prospects are NOW buyers. 99% are NOT ready to purchase that day. Drip Campaigns are your answer.
More Transactions
Upselling means offering a higher grade or quality or size of the item that the customer may be interested in at the point when the customer is ready to buy. Cross-selling means offering other products or services which complement the item the customer is interested in.
Higher Prices
Getting higher prices for what you sell. I like to use a “bundling” strategy here. Bundling is simply the process of grouping together certain products to create 'packages' which are then sold to clients.
More Profit
Obviously, there are 2 major ways to increase your overall profitability… increase revenue or decrease your costs of doing business. Most small businesses have NEVER raised their prices. We discuss this with numbers in the book.
Joint Ventures
JV’s involve two or more businesses who decide to form a partnership to share markets or endorse a specific product or service to their customer base… usually under a revenue share arrangement. The key to creating successful joint ventures is to find partners who service the exact same type of clients that need or want what you sell.